wvmr: : Now, Now: Indie Pop's New 'Threads' (2012-04-24)

POP

Now, Now: Indie Pop's New 'Threads'

Now, Now performs on The Current.

The Twin Cities rock trio released its new album, Threads, on Chris Walla's record label. See what attracted his attention in this video from Minnesota's The Current. by David Campbell and Jon Schober Minnesotans Cacie Dalager and Bradley Hale used to make music under the name Now, Now Every Children. In the years since the duo's 2009 full-length debut (titled Cars), Dalager and Hale shortened the name, added a guitarist and pushed on in a different direction.

Now, Now's sound changed quite a bit after the release of Cars, and there was a feeling of general exhaustion in the mix that needed to be remedied. Jess Abbott ? who moved to the Twin Cities from Maine just to play in the band ? entered the picture, and soon the group went on a self-imposed hiatus to assess its future.

That future is, well... now. The trio released its new album, Threads, on March 6 via Trans Records, owned by Chris Walla of Death Cab for Cutie. It'll surely be one of Minnesota's biggest records in 2012 ? it's a serious showcase of talent, the result of taking some time to get things right.

Set List

"Threads"

Credits

Video and photography: Nate Ryan; audio: Michael DeMark.