U.C. Students Work with Businesses on Creation of Products HIGHLAND HEIGHTS, KENTUCKY (WNKU) - University of Cincinnati students in a variety of disciplines have been working with Procter and Gamble and several other companies in a partnership that's believed to be the first of its kind in the U.S. It's called the Live Well Collaborative. WNKU's Steve Hirschberg talked with Dr. Matt Doyle, the Vice President of the collaborative and Director of Health Care R&D Worldwide for P&G. © Copyright 2010, WNKU