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(2007-05-13)
NEW YORK CITY
(Associated Press) -
The latest U-S technology use survey suggests untapped potential for business and counters the notion that the more gadgets people have, the more they are likely to embrace technology.The Pew Internet and American Life Project found that 31 percent of Americans are elite users, 20 percent are moderate users and the remainder have little or no usage of the Internet or cell phones.
Pew associate director John Horrigan says 25 percent of elites are so-called "lackluster veterans." They use older technology, aren't thrilled by it and could represent potential for companies that design something to capture their interest.
"Mobile centrics" are moderate users of technology who find it burdensome and represent an opportunity for mobile companies with premium services once faster wireless networks become available.
Only 15 percent have neither a cell phone nor an Internet connection.
© Copyright 2012, Associated Press
