Study: Hybrid Owners Most Loyal DETROIT (Associated Press) -

Hybrid car owners are some of the most loyal in the U.S. market, with nearly half purchasing a vehicle of the same make when they buy another car.

That's according to a study released today by an automotive data company.

Experian Automotive says 47 percent of hybrid buyers buy a vehicle of the same make, compared with 35 percent of buyers overall. Eighteen percent of hybrid car buyers even buy the same model, compared with 12 percent overall.

Toyota Prius owners were the most loyal to the vehicle model among hybrid buyers, with 25 percent returning to buy another Prius. © Copyright 2012, Associated Press