What It Is takes a turn at shining the spotlight on people who are the opposite of many negative stereotypes of those in the music business when Bob Hinkle and Carol Rifkin talk about some famous artists and mangagers whose example will warm the heart.What It Is takes a turn at shining the spotlight on people who are the opposite of many negative stereotypes of those in the music business when Bob Hinkle and Carol Rifkin talk about some famous artists and mangagers whose example will warm the heart.What It Is takes a turn at shining the spotlight on people who are the opposite of many negative stereotypes of those in the music business when Bob Hinkle and Carol Rifkin talk about some famous artists and mangagers whose example will warm the heart.