What It Is examines the live music industry and finds that the tide is turning on exorbitant ticket prices, as well as noting some of the positive aspects of the scene shedding some of its old skin. Host Joe Kendrick is joined by Fred Mills and Justin Farrar in a conversation that is a longer version than what was broadcast on-air. What It Is examines the live music industry and finds that the tide is turning on exorbitant ticket prices, as well as noting some of the positive aspects of the scene shedding some of its old skin. Host Joe Kendrick is joined by Fred Mills and Justin Farrar in a conversation that is a longer version than what was broadcast on-air. What It Is examines the live music industry and finds that the tide is turning on exorbitant ticket prices, as well as noting some of the positive aspects of the scene shedding some of its old skin. Host Joe Kendrick is joined by Fred Mills and Justin Farrar in a conversation that is a longer version than what was broadcast on-air.