What It Is takes another turn at musical gamemanship when Joe Kendrick brings his team aka Bob Marley into the fray against Fred Mills, coaching The Beatles, in another spin on the basketball metaphor.What It Is takes another turn at musical gamemanship when Joe Kendrick brings his team aka Bob Marley into the fray against Fred Mills, coaching The Beatles, in another spin on the basketball metaphor.What It Is takes another turn at musical gamemanship when Joe Kendrick brings his team aka Bob Marley into the fray against Fred Mills, coaching The Beatles, in another spin on the basketball metaphor.