http://www.publicbroadcasting.net/wkno/news/ wkno NewsRoom: Commentaries en-us Public Interactive newsroom.NewsRSS via Rome 30 http://www.publicbroadcasting.net/wkno/news.newsmain?action=article&ARTICLE_ID=1443265&sectionID=1768 A consistent graphic identity, or so-called logo, is important to most companies. It's life or death to some. But all smart brand executives allow their graphic identity to evolve. To reach Mr. Malmo - or to buy a copy of his book of a hundred-and-ten two-minute business principles - go to johnmalmo.com. WKNO Thu, 18 Dec 2008 07:42:56 GMT WKNO http://www.publicbroadcasting.net/wkno/news.newsmain?action=article&ARTICLE_ID=1443262&sectionID=1768 You know how important it is to give a new product, a new company or store a good name; however, you may not know how important it is in politics, too. To reach Mr. Malmo - or to buy a copy of his book of a hundred-and-ten two-minute business principles - go to johnmalmo.com. WKNO Thu, 18 Dec 2008 07:39:29 GMT WKNO http://www.publicbroadcasting.net/wkno/news.newsmain?action=article&ARTICLE_ID=1443260&sectionID=1768 I don't detect the same sense of urgency among employees today that I used to see. An associate of mine suggested that maybe it is a result of e-mail. To reach Mr. Malmo - or to buy a copy of his book of a hundred-and-ten two-minute business principles - go to johnmalmo.com. WKNO Thu, 18 Dec 2008 07:36:18 GMT WKNO http://www.publicbroadcasting.net/wkno/news.newsmain?action=article&ARTICLE_ID=1443258&sectionID=1768 I was there when the telephone put an end to the business letter. It became difficult to find anyone in an office who could write a complete sentence. E-mail is now cutting into phone calls, and people in the business world have to learn how to write again. To reach Mr. Malmo - or to buy a copy of his book of a hundred-and-ten two-minute business principles - go to johnmalmo.com. WKNO Thu, 18 Dec 2008 07:33:00 GMT WKNO http://www.publicbroadcasting.net/wkno/news.newsmain?action=article&ARTICLE_ID=1443252&sectionID=1768 You don't have to be in retail long to learn that all retail business is local. Chain store menus and merchandise must differ regionally. Retail success comes one store at a time. To reach Mr. Malmo - or to buy a copy of his book of a hundred-and-ten two-minute business principles - go to johnmalmo.com. WKNO Thu, 18 Dec 2008 07:29:53 GMT WKNO