11-18-2009: A New Way to Spot Opportunity MEMPHIS, TN (WKNO) - Value denials are business opportunities. Every change in every market creates new value denials, according to Richard Rumelt at UCLA. Stop. Right now. Look at changes occurring in your industry. What new value denials are being created? The answer to that question is the blueprint for your own next innovative product or service.

John Malmo is a Memphis marketing consultant with more than fifty years experience. He is former chairman of Archer Malmo Advertising and specializes today in helping small businesses grow. To reach Mr. Malmo - or to buy a copy of his book When on the Mountain There is no Tiger, Monkey Is King - go to http://www.johnmalmo.com. © Copyright 2010, WKNO