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11-18-2009: A New Way to Spot Opportunity 2009.11.18 A value denial is a product or service that is both desired and feasible but is not being supplied in the market. Looking for a value denial can help you change your product or your marketing strategy. Approaching advertising from a different direction can often produce different comprehension or results, according to marketing consultant John Malmo. WKNO

What's In A Name 2009.11.11 In this segment we're going to explore what's in a name. When Europeans first arrived in North America, they named the land they settled on after their leaders and after places they had been before. The Puritans fled from England and dubbed the region they arrived at "New" England. It wasn't the most creative approach, but it was straight forward logically. The christeners of Memphis took a different tact, Eleanor Boudreau went in search of reasons. WKNO

11-11-2009: Beer Needs Light Advertising 2009.11.11 One of the first things you learn about selling is that people base more buying decisions on emotions than on intellectual reasoning. We buy with our hearts, not with our heads. Why, then, have both Budweiser and Bud Light abandoned emotional advertising for product attribute advertising? Not a smart sales move, according to marketing consultant John Malmo. WKNO

Daily News: A Different Divvying of DV Cases 2009.11.10 The Shelby County District Attorney's Office is changing how it divvies-up domestic violence cases among its prosecutors. Bill Dries covered the shift for the Memphis Daily News. Eleanor Boudreau spoke with him, and he offered this analogy: WKNO

Rodeo: The Other All-American Sport 2009.11.05 With baseball's World Series decided and over-with, Eleanor Boudreau takes a look at the other all-American sport. WKNO

Plans for Empty Houses: Sparse On Substance 2009.11.04 Memphis is a city with serious deficits, many exacerbated by the mortgage meltdown. Even before the national crisis set off an avalanche of foreclosures, the city of Memphis had seen more than its share. Foreclosures are destructive and leave in their wake, blight, abandoned homes, and crime. WKNO's Candice Ludlow takes a look to see how academics and the city are piecing together a response. WKNO

11-04-2009: Out-of-Focus Groups 2009.11.04 There are two types of opinion research: qualitative and quantitative. The most popular qualitative research is focus groups. And focus groups are relatively cheap, say, from five to ten thousand dollars each. But they're just the first of a two-step process. Their primary value is to tell you what questions you should ask when you get to step two, quantitative research, according to marketing consultant John Malmo. WKNO

Daily News: Which Came First The Grand Jury Or The Congressional Bid? 2009.10.28 In a letter dated yesterday and addressed to Attorney General Eric Holder, former Memphis mayor Willie Herenton charged that a federal grand jury investigation of him is timed to ruin his Congressional bid. Eleanor Boudreau spoke with Bill Dries who covers Memphis politics. Dries said before the Justice Department investigates a politician, like Herenton, it weighs many factors. WKNO

New Court Combats Domestic Violence 2009.10.26 Domestic violence is far more common in Shelby County than it is nationally. In Memphis alone, where billboards tell citizens to, "Chill. Don't Kill," there were more Domestic Violence homicides last year than there were in Brooklyn, New York despite the fact that Brooklyn has more than three times Memphis' population. A new court is now handling all of Shelby County's domestic violence cases. It's a large task, but there are early signs that the court could have an impact. WKNO

Warning: Side Effects of Unemployment 2009.10.20 New numbers are out for how unemployment is effecting health insurance. Eleanor Boudreau takes a look at Tennessee. WKNO

Mayor-elect AC Wharton: Transition Begins 2009.10.19 Mayor-elect AC Wharton won the mayorship Thursday by a landslide. WKNO's Justin Willingham sat down with Wharton in his office across the street from the city mayor's office the day after his victory to talk about his plans for Memphis. WKNO

Wharton's First Tackle of Unemployment: City Hall 2009.10.19 In a resignation letter addressed to Mayor Pro Tem Myron Lowery, embattled City Attorney Elbert Jefferson said he would be interested in another city job. But it will fall to Mayor-elect AC Wharton to appoint a new City Attorney -- and to decide on many other jobs. WKNO's Justin Willingham spoke with Wharton on Friday, who says he isn't rushing into any hiring decisions. WKNO

Nothing Will Rain On Wharton's Party 2009.10.16 Drizzly weather did not stop Memphis from electing its first new mayor in 17 and a half years. AC Wharton celebrated his decisive victory at the Minglewood on Madison Avenue. But that doesn't mean there aren't any clouds hanging over the mayor-elect. Candice Ludlow reports. WKNO

Memphis Mayor-Elect A C Wharton: A New Memphis 2009.10.16 The people of Memphis have spoken. Candice Ludlow checks in with Memphis Flyer Senior Editor and Political Columnist Jackson Baker about A C Wharton's landslide win and what it means for the city. WKNO

Memphis Mayor Special Election: Feast of Candidates, Voters Not Hungry 2009.10.15 Voting is underway for in the Special Election for Memphis Mayor. Polls opened at 7am. An unprecedented number of candidates are running, but voter turn out is low. WKNO's Eleanor Boudreau reports. WKNO

WKNO Memphis Mayoral Candidate Forum 2009.10.14 Memphians are about to elect a new mayor for the first time in 17 and a half years. Twenty-five hopefuls have tossed their hats into the ring. But a recent Mason-Dixon poll showed four clear front-runners: Carol Chumney, Myron Lowery, A C Wharton and Charles Carpenter. In an effort to help you decide tomorrow, I asked them each the same set of questions, about how they would move the city ahead. WKNO

10-14-2009: Time to Redefine "C.M.O." 2009.10.14 The average term of a chief marketing officer in the U.S. is twenty three months. Any C.M.O who knows how to do more than simply communicate needn't worry about whether he or she will have a job in twenty three months, as long as they become creators of services, products, and ideas, according to marketing consultant John Malmo. WKNO

Daily News: Plan to Stalk Predatory Lenders Still Underway 2009.10.12 It was almost a year ago that Memphis and Shelby County leaders announced they planned to sue predatory lenders who took advantage of African-American families by selling them bad loans. But so far no such lawsuit has been filed. Andy Meek covers government for the Memphis Daily News. Candice Ludlow asked him what is taking Memphis and Shelby County so long? WKNO

10-07-2009: Lo Barato Sale Caro 2009.10.07 Businesses that have paid attention to the Hispanic market inside the U.S. have learned that many of these consumers are price sensitive, but also value conscious. With 47 million Hispanics already, U.S. businesses had better learn more than "buenos dias," according to marketing consultant John Malmo. WKNO

Can Frayser Make Change With Federal Dollars? 2009.10.06 Memphis, known for blues and barbeque, has longstanding issues of poverty, which have been exacerbated by the national economic crisis. Since 2005, more than 21,000 homes foreclosed in the city. Now, federal dollars are beginning to come in to help, but is it enough? WKNO's Candice Ludlow takes a look. WKNO