MEMPHIS, TN(WKNO) -
St. Paul Insurance recently purchased Travelers, and changed their name. Next, they acquired the Travelers logo, the red umbrella, for advertising and marketing purposes. Now St. Paul is riding high under the new name and new logo of Travelers. You should create an icon for your company. For less than $1,000, a new logo used consistently will transform your brand with a likable, memorable, public persona that it does not have now - and you'll be more successful.
