Simplicity, the Mother of Success MEMPHIS, TN (WKNO) - The most basic tenet of business is that more people do more business with the business that makes it the easiest to do business. Making it easy for your customers is hard work. The thing about simplicity is how complicated it is for a business to achieve it.

John Malmo is chairman emeritus of Archer/Malmo Advertising and an independent marketing consultant. To reach Mr. Malmo - or to buy a copy of his book of a hundred-and-ten two-minute business principles - go to johnmalmo.com. © Copyright 2009, WKNO