Holiday Inn is one of the great brand names of all time. In the same league with 1-800-FLOWERS. And nobody over 50 could ever forget the original Holiday Inn logo and what was referred to as, The Great Sign. The Great Sign had more going on than a Las Vegas chorus line.

John Malmo is chairman emeritus of Archer/Malmo Advertising and an independent marketing consultant. For more about Mr. Malmo - and to obtain a copy of his book of 110 two-minute business pearls - go to johnmalmo.com.