09-16-2009: Growth Needs 20/20 Vision MEMPHIS, TN (WKNO) - Nobody sets out to a destination without knowing how to get there, yet, as trite as it may sound, every day, executives and owners set an objective or project an increase in sales without knowing how to get there. If you can examine the past few years' sales and see the exact sources from which the sales increase can come, it probably will. If you can't, it probably won't.

John Malmo is a Memphis marketing consultant with more than fifty years experience. He is former chairman of Archer Malmo Advertising and specializes today in helping small businesses grow. To reach Mr. Malmo - or to buy a copy of his book When on the Mountain There is no Tiger, Monkey Is King - go to http://www.johnmalmo.com. © Copyright 2009, WKNO