08-19-2009: One-on-One Advertising Media MEMPHIS, TN (WKNO) - Everybody knows that advertising and the media have been suffering during this recession. Many products have had to cut back on their advertising during the slow economy. Small business owners can use the telephone as direct advertising to current and former customers. Write a personal letter. Both letter writing and the telephone are affordable methods to encourage your customers to come back.

John Malmo is a Memphis marketing consultant with more than fifty years experience. He is former chairman of Archer Malmo Advertising and specializes today in helping small businesses grow. To reach Mr. Malmo - or to buy a copy of his book When on the Mountain There is no Tiger, Monkey Is King - go to http://www.johnmalmo.com. © Copyright 2009, WKNO