07-22-2009: Pizza Hut with Chicken Wings MEMPHIS, TN (WKNO) - McDonald's has one big advantage over other brands: it's name. McDonald's can add anything to its menu without conflicting with its name, unlike, say, Pizza Hut. Now, Pizza Hut is trying to rebrand itself by adding new menu items of pasta and chicken wings, as well as a new name, "the Hut." New companies usually specialize, making it hard to add new categories later. Foresight in naming your company can help save time and money when you expand into new categories.

John Malmo is a Memphis marketing consultant with more than fifty years experience. He is former chairman of Archer Malmo Advertising and specializes today in helping small businesses grow. To reach Mr. Malmo - or to buy a copy of his book When on the Mountain There is no Tiger, Monkey Is King - go to http://www.johnmalmo.com. © Copyright 2009, WKNO