05-13-2009: Nice Guys Won't Finish Last MEMPHIS, TN (WKNO) - During economic downturn, the companies and brands that have operated ethically - those that have not tried to stretch the limit of the law - are now in a position to benefit. At least for a brief window, it'll be a new ball game, and the nice guys won't finish last.

John Malmo is chairman emeritus of Archer/Malmo Advertising and an independent marketing consultant. To reach Mr. Malmo - or to buy a copy of his book When on the Mountain There is no Tiger, Monkey Is King - go to http://www.johnmalmo.com. © Copyright 2009, WKNO