04-22-2009: TV Still Works MEMPHIS, TN (WKNO) - According to experts, local television advertising will be down about 25% this year. Like newspapers, TV stations are suffering from the one-two punch of recession and internet competition. Statistics indicate, however, that TV advertising may be at its most effective today.

John Malmo is chairman emeritus of Archer/Malmo Advertising and an independent marketing consultant. To reach Mr. Malmo - or to buy a copy of his book When on the Mountain There is no Tiger, Monkey Is King - go to http://www.johnmalmo.com. © Copyright 2009, WKNO