03-11-2009: Why are you in this Meeting? MEMPHIS, TN (WKNO) - When the New England Journal of Medicine held a study of operating procedures, they found that surgical teams who explain to the patient who they are and what they will be doing helped with the overall success rates. This was just one of eighteen changes the surgical teams made, but this one particularly applies to the business world, too. Who are you, and why are you in this meeting? The answer to these questions will help you understand exactly what is expected of you.

John Malmo is chairman emeritus of Archer/Malmo Advertising and an independent marketing consultant. To reach Mr. Malmo - or to buy a copy of his book When on the Mountain There is no Tiger, Monkey Is King - go to johnmalmo.com. © Copyright 2009, WKNO