06-17-2009: Good PR Means Doing Good MEMPHIS, TN (WKNO) - The first fundamental of good public relations is about doing good: running the company well, doing your job well, providing value and good service. Every business claims to be ratcheting-up its service level. No company can weather this recession by doing business as usual. If you can't take your service and value to the next level right now, you're probably already running behind.

John Malmo is chairman emeritus of Archer/Malmo Advertising and an independent marketing consultant. To reach Mr. Malmo - or to buy a copy of his book When on the Mountain There is no Tiger, Monkey Is King - go to http://www.johnmalmo.com. © Copyright 2010, WKNO