05-27-2009: Is the MBA Tarnished? MEMPHIS, TN (WKNO) - For the last forty years, the gold standard for college graduates entering the workforce has been an MBA. For many job opportunities, an MBA has been required even to get an interview. In today's market, though, an MBA may no longer be a ticket to the luxury boxes of corporate America.

John Malmo is chairman emeritus of Archer/Malmo Advertising and an independent marketing consultant. To reach Mr. Malmo - or to buy a copy of his book When on the Mountain There is no Tiger, Monkey Is King - go to http://www.johnmalmo.com. © Copyright 2009, WKNO