03-18-2009: Digital's Just Another Medium MEMPHIS, TN (WKNO) - AdWeek magazine suggests that digital does not need a new kind of marketing or advertising strategy. They're just new media. The difference of what is communicated is not very different than how content on television is different than content on radio. Digital is a technology. Learn how to use it to communicate to customers effectively, and you won't be sorry.

John Malmo is chairman emeritus of Archer/Malmo Advertising and an independent marketing consultant. To reach Mr. Malmo - or to buy a copy of his book When on the Mountain There is no Tiger, Monkey Is King - go to johnmalmo.com. © Copyright 2009, WKNO