Is Urgency a Victim of E-Mail? MEMPHIS, TN (WKNO) - In the past, you would hound a coworker or business associate until you got your message through. Now, people send an e-mail and forget about it. If your message is urgent, it's the e-mailer's responsibility to see that the e-mailee receives the message.

John Malmo is chairman emeritus of Archer/Malmo Advertising and an independent marketing consultant. To reach Mr. Malmo - or to buy a copy of his book When on the Mountain There is no Tiger, Monkey Is King - go to johnmalmo.com. © Copyright 2009, WKNO