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November 22, 2009
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To Write Better, Start Talking
(2008-12-18)
(WKNO) - E-mail is now putting pressure on people in the business world to learn how to write once again. To begin, you probably know what you want to say to someone. So just start talking to your typewriter - excuse me, your word processor. Talk just as though the computer screen were the other person. Type it exactly as you say it, then start editing. Cut out every unnecessary word. Voila!

John Malmo is chairman emeritus of Archer/Malmo Advertising and an independent marketing consultant. To reach Mr. Malmo - or to buy a copy of his book When on the Mountain There is no Tiger, Monkey Is King - go to johnmalmo.com.
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