logo
Home | News | Arts | Schedule | HD Schedule | Support WKNO | Events | Channel 10 | Underwriting | Contact Us
Last updated 9:50PM ET
November 24, 2009
Search NewsRoom
Search NewsRoom
go
Advanced Search
Tools
Tools
Commentaries
Commentaries
What is Customer Service?
(2008-10-29)
(WKNO) - Why do some business owners not understand that communications is the definition of customer service? Outsourcing customer service functions is on the rise, much to the detriment of customer satisfaction. The more often you have satisfactory communications with customers, the better customers rate your customer service. That means customer service agents should have a firm grasp of the English language in order to ensure satisfaction.

John Malmo is chairman emeritus of Archer/Malmo Advertising and an independent marketing consultant. To reach Mr. Malmo - or to buy a copy of his book When on the Mountain There is no Tiger, Monkey Is King - go to johnmalmo.com.
© Copyright 2009, WKNO
Related Articles
© 2006 | Terms of Use | Privacy Policy | Corrections | Site Index