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Last updated 11:15AM ET
July 23, 2018
Shop Talk
Shop Talk
Shop Talk - April 26
(2011-04-26)
(wium) - The panelists discuss a report that says USA Today is considering whether to pay annual bonuses to writers based on page views.

The panelists feel such a move would cheapen the product. Reporters would be tempted to write misleading headlines to increase page views, or they might skip certain stories altogether to instead report on the sensational.

The panelists also point out that a page hit does not necessarily mean someone read the story or got anything out of it.

In addition, reporters might feel pressure to post stories without verifying all the facts because of the race to build up page views. The rush to be the first with a story is already a problem with the 24/7 news cycle in broadcasting.

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