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Last updated 6:17PM ET
September 20, 2018
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Emphasis - July 30
(2010-07-30)
Microenterprise Consultant Welthy Soni-Myers
(wium) - Jason Parrott's guest is Welthy Soni-Myers, who is a microenterprise consultant. They talk about the potential for creating a business-friendly climate for entrepreneurs in southeast Iowa.

Soni-Myers says a microenterprise is a business with 5 or fewer employees that requires less than $35,000 in capital. She says the term has been used by economic developers for about 25 years.

Soni-Myers says micro-enterprises make up the majority of businesses in Iowa.

Soni-Myers says communities across the country are seeing the benefits of encouraging entrepreneurial growth. She says successful examples share several characteristics: collaboration, innovation, & a key leader.

Soni-Myers says the biggest challenges for regions is to find a niche branding campaign and a customer base. She says that is why the idea of buying local is crucial to entrepreneurs.

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