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Keokuk "Branding" Itself
(2008-09-17)
Signs featuring the Keokuk: Make It Yours logo could go on buildings or other structures throughout the city.
KEOKUK, IA (wium) - Keokuk is getting everyone on the same page when it comes to promoting the city.

Katie O'Brien with the Keokuk Area Chamber of Commerce says residents and visitors will soon notice signs, banners, marketing materials and advertisements featuring the phrase: Keokuk... Make It Yours.

She says the Keokuk Area Vision with Action Plan and the recent First Impressions report identified the need for a common image or brand for the city.

The logo features the word Keokuk in large letters, with the phrase Make it Yours above it and five gold coins below it.

Keokuk is working with a Dubuque, Iowa-based firm on its brand.

You can hear more with Keokuk Area Chamber of Commerce Executive Director Katie O'Brien about the branding campaign by clicking the audio link above.
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