Home | News | Programs | Music | Events | About Us | Contact | Business Support | Podcasts/RSS | Feedback | AIS
Inside Arts
  • Arts Index
  • Columns
  • Classical
  • Jazz
  • Pop
  • Books
  • TV
  • Headlines
  • Movies
  • Programs
  • Radio
  • Theater
  • Music
Arts Headlines
Arts Headlines
  • Swiss court grants Roman Polanski bail
  • Donny Osmond dances to victory on "Stars" finale
  • Adam Lambert makes a splash, but risks losing fans
Features
Features
bucket link
To the Best of Our Knowledge

Ethics of Western Aid

Boots on the Ground: Stories from the War in Iraq, April 6, 2004

The World According to Pop Culture

Making Words

Searching for Shangri-La

Tools
Tools
bucket link
Search Arts
Search Arts
go
On Radio
On Radio
bucket link
Car Talk Puzzler Spies and Imposters
This American Life (Saturdays, 11 am - 12 pm)
Riverwalk Jazz (Saturdays, 7-8 pm)
HEADLINES
Reuters
Share
Stephen Colbert, fans sponsor U.S. speedskaters
U.S. General Odierno pretends to give actor/comedian Colbert a haircut in Baghdad
LOS ANGELES (Reuters) - In a move that puts him at the cutting edge of sport sponsorships, comedian Stephen Colbert and his fans will back the U.S. Speedskating team at the 2010 Olympic Winter Games, the talk show host said.

LOS ANGELES (Reuters) - In a move that puts him at the cutting edge of sport sponsorships, comedian Stephen Colbert and his fans will back the U.S. Speedskating team at the 2010 Olympic Winter Games, the talk show host said.

U.S. Speedskating, the governing body for the sport in the United States, needed a backer after this month's collapse of DSB Bank, a Dutch company that had sponsored the athletes.

Colbert, who announced the sponsorship on his show on Monday night, said he wanted to help the team compete at the 2010 Olympic Winter Games in Vancouver, which are just over three months away.

"We must ensure that it is America's 38-inch thighs on that medal platform," Colbert said in a statement on Tuesday.

During Monday's telecast, Colbert signed a document on his desk making The Colbert Nation, which is what he calls his fans, sponsors of the team as his in-studio audience cheered.

An image was then shown of a U.S. skater with The Colbert Nation logo on his outfit. Colbert is asking his fans to donate to the cause online through his website, colbertnation.com.

Earlier this year, Colbert's fans heeded his call and participated in a NASA online poll to have a portion of the International Space Station named after him. Colbert won the poll, but NASA declined to name the hub after him, opting instead to put his name on a treadmill aboard the station.

(Reporting by Alex Dobuzinskis: Editing by Bob Tourtellotte)

© Copyright 2009 Reuters


Tri States Public Radio
500 University Services Building
1 University Circle | Macomb, IL 61455-1390
E-mail: publicradio@wiu.edu | Phone: 800/895-2912 | FAX: 309/298-2133