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March 8, 2021
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AUTO APOCALYPSE
(2008-06-30)
(wgvu) - When pickup truck sales dived amid high
gas prices and a tough economy, General Motors and Ford changed
their plans.
At both companies, executives are making decisions that will
cost thousands of jobs, change the vehicles people drive and
determine whether their businesses survive.
GM and Ford both say they knew gasoline prices would rise and
the U.S. market would shift from trucks to cars. But they thought
the change would be more gradual than it's been this year. Now
they're scrambling to boost car production.
While both companies say they took quick action, critics wonder
why they didn't make more fuel-efficient vehicles sooner.
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