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March 8, 2021
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FORD-FIELDS
(2008-06-10)
(wgvu) - A TOP FORD MOTOR EXECUTIVE SAYS RECENT
HISTORY HAS SHOWN FULL-SIZE VEHICLES LIKE THE F-150 PICKUP AREN'T
GOING TO SELL LIKE THEY HAVE IN THE PAST.
BUT PRESIDENT OF THE AMERICAS MARK FIELDS SAYS THE
DEARBORN-BASED AUTOMAKER WON'T SHIFT ITS FOCUS AWAY FROM WHAT HAS
FOR DECADES BEEN A TOP-SELLER.
FORD HAS ANNOUNCED TWICE THIS YEAR THAT IT'S CUTTING BACK ON
PRODUCTION OF PICKUPS AND LARGE AMID RISING GAS PRICES AND FALLING
DEMAND. FIELDS SAYS IT'S IMPORTANT FOR THE AUTOMAKER TO MATCH
PRODUCTION WITH DEMAND AS EFFICIENTLY AS IT CAN.
FIELDS SPOKE WITH REPORTERS LAST NIGHT AT THE UNVEILING OF THE
NEW LINCOLN MKS AT A SUBURBAN DETROIT DEALERSHIP. THE LUXURY SEDAN
IS DUE IN SHOWROOMS IN JULY.
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