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February 25, 2021
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DODGE CROSSOVER
(2008-04-08)
(wgvu) - AMID TOUGH ECONOMIC TIMES, CHRYSLER IS
ROLLING OUT A NEW CORPORATE AD CAMPAIGN MEANT TO REMIND CONSUMERS
THAT CARS CAN STILL BE FUN.
THE THEME OF THE ADS IS, "IF YOU CAN DREAM IT, WE CAN BUILD
IT."
CHRYSLER IS LAUNCHING A SIMILAR CAMPAIGN FOR ITS DODGE JOURNEY
CROSSOVER, WHICH FIRST REACHED DEALER SHOWROOMS IN FEBRUARY.
ITS BASE PRICE IS JUST UNDER $20,000 AND IT GETS 19 MILES PER
GALLON IN CITY DRIVING, 25 MPG ON THE HIGHWAY.
CHRYSLER SAYS THE INTERNET WILL ACCOUNT FOR 29 PERCENT OF
SPENDING ON THE JOURNEY CAMPAIGN, A BIGGER SHARE THAN ANY OF ITS
OTHER NEW PRODUCTS.
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