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March 9, 2021
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GM Vehicles
(2008-01-01)
(wgvu) - Creativity and rationality at General Motors are
starting to work better together and the results are showing in the
marketplace.
The latest generation of GM cars, trucks and crossovers like the
Saturn Aura and redesigned Chevy Malibu are getting great reviews
and starting to catch on with consumers.
GM executive Bob Lutz says the Detroit automaker once had an
overly rational approach to the business which didn't translate
into great sales.
Lutz has held executive positions with GM, Ford, Chrysler and
BMW AG. Industry analysts credit his product instincts with much of
Chrysler's success in the 1990s.
Only recently has GM started to see the full impact of his touch
with models like the Saturn Sky, Pontiac Solstice, Aura and Buick
Enclave.
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