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March 5, 2021
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CHALLENGING JAPAN
(2007-08-21)
(wgvu) - GENERAL MOTORS IS HOPING TO JUMP BACK INTO THE
MID-SIZED CAR SEGMENT WITH THE RELEASE LATER THIS YEAR OF THE NEW
CHEVY MALIBU.
THE SLEEK-LOOKING MALIBU IS CRITICAL FOR GM AS U.S. AUTOMAKERS
TRY TO WOO BACK CUSTOMERS THEY LOST BY NEGLECTING THE MID-SIZED CAR
CATEGORY AND FOCUSING TOO MUCH ON HIGH-PROFIT TRUCKS AND SPORT
UTILITY VEHICLES.
THE MALIBU AND THE NEW 2008 HONDA ACCORD ARE SIGNS OF RENEWED
COMPETITION IN THE LARGEST SEGMENT OF THE U.S. CAR MARKET.
SHOWROOMS ARE EXPECTED TO GET THE MALIBU IN NOVEMBER. ITS
COMPETITION IS THE TOYOTA CAMRY, THE MOST POPULAR CAR IN AMERICA.
GM VICE CHAIR OF GLOBAL PRODUCT DEVELOPMENT BOB LUTZ SAYS THE
MALIBU IS THE AUTOMAKER'S BEST CHANCE IN YEARS TO TAKE ON TOYOTA
AND HONDA.

(COPYRIGHT 2007 BY THE ASSOCIATED PRESS. ALL RIGHTS RESERVED.)


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