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March 7, 2021
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TOYOTA TUNDRA-MARKETING
(2007-02-01)
(wgvu) - TOYOTA WILL USE SUNDAY'S BIG GAME TO LAUNCH A MARKETING PUSH FOR ITS REDESIGNED TUNDRA PICKUP.
THE JAPANESE AUTOMAKER HOPES THE TUNDRA WILL REACH TRUCK BUYERS IN AMERICA'S HEARTLAND.
TOYOTA PLANS A PAIR OF SUPER BOWL ADS THIS SUNDAY, FOLLOWED BY WHAT IT CALL ITS LARGEST MARKETING CAMPAIGN EVER.
THE NEW TUNDRA IS A SIGN OF TOYOTA'S AMBITIONS IN A LUCRATIVE SECTOR DOMINATED BY AMERICAN AUTOMAKERS. GENERAL MOTORS AND FORD BOTH SAY THEY WILL CONTINUE TO FIGHT TO HOLD THEIR SHARES OF THE TRUCK MARKET.
THE TUNDRA REGULAR CAB AND DOUBLE CAB MODELS HIT DEALERSHIPS THIS MONTH.
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