FORD-COUNTERFEIT PARTS DETROIT (AP) (wgvu) - FORD HAS A FULL-TIME STAFF DEDICATED TO FINDING COUNTERFEIT AND PIRATED AUTO PARTS -- BUT A STUDY SAYS THE PROBLEM
STILL COSTS THE COMPANY ABOUT $1 BILLION DOLLARS PER YEAR.
THE STUDY WAS DONE BY THE U-S CHAMBER OF COMMERCE. IT QUOTES FORD'S GLOBAL BRAND PROTECTION MANAGER AS SAYING THAT THE COST TO PUBLIC SAFETY MAY BE LARGER.
JOE WIEGAND SAYS THAT NUMBER DOESN'T INCLUDE THE HEALTH AND SAFETY EFFECTS OF FAKE OR FAULTY ITEMS SUCH AS BRAKES, TIRES AND EVEN SEAT BELTS.
FORD HAS EMPLOYEES WHO GO UNDERCOVER IN THE U-S TO INVESTIGATE FAKE FORD PARTS. OUTSIDE THE COUNTRY, IT HIRES INVESTIGATIVE
AGENCIES.
ALSO INCLUDED IN THE STUDY WERE CASES INVOLVING NEW BALANCE ATHLETIC SHOES, XEROX AND BENDIX COMMERCIAL VEHICLE SYSTEMS.
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