New marketing strategy for Georgia Aquarium ATLANTA, GA (WABE) - Attendance is down at some of Atlanta's tourist attractions. However, one of them will try to boost its numbers starting today. The Georgia Aquarium is embarking on a marketing strategy to offer a new attraction every 90 days.

Aquarium interim CEO Mike Leven says he's putting the pedal to the medal.

Leven says it's not that the Georgia Aquarium has never offered new reasons to come back to the world's largest fish tank. The problem, he says, is the Aquarium has allowed too much time to lapse between each new draw.

LEVEN: In order to generate repeat business as well as interest new people who haven't been here it's the feeling of the leadership that we should be more frequent in those particular situations.

The marketing scheme starts today with an exhibit about the Titanic. 90 days from tomorrow, it could be anything from new fish to Aquarium sleepovers.

With the approach, Leven is taking a page from his 47 years of experience in the hotel business. There, he says you have to constantly give people new reasons to check-in . and in this case look around. © Copyright 2012, WABE