Trade Show Booth Staffer Brush-Up: How to stand out, sell more, and have fun on your trade show floor! Wednesday, September 18, 2013 | 10AM-2PM http://betradeshowsavvy.eventbrite.com Research shows that the number one factor in a trade show attendee’s decision to buy from you isn’t your reputation, booth design or even your products and services. It’s how they're personally treated by you and your booth staffers. Would your team pass that test? Make sure your number one factor gets their top rating with Spark Presentations' fun, interactive training program for creating quality trade show leads: “Booth Brush Up: How to stand out, sell more, and have fun on your trade show floor," featuring trade show expert Andy Saks and elevator pitch coach Andy Winig.
“Booth Brush-Up” is built on wisdom gained from hundreds of trade shows worldwide. Andy and Andy will use slides, stories, activities and role play to help you build and burnish your booth interaction skills. With key strategies from two seasoned veterans in hand, you'll get more value from your booth investment, and have more fun while you're in it. Sign up today!
PROGRAM OUTLINE 10:00-11:00 PART 1: YOUR TRADE SHOW OPPORTUNITY Presented by Andy Saks In this segment, we'll dive into your trade show world by: - Considering the unique opportunities trade shows deliver, and the key to turning attendees into leads - Sharing your collective knowledge about the Tri-City Expo - Brainstorming a profile of your most valuable attendee, your "Prime Prospect," so you know them when you see them - Reviewing the Five Keys to Your Attendees, a primer on what motivates attendees, and the two traits you must display to win them over - Delving into part 1 of your four-part interaction process: using booth positioning and body language to attract attendees from across the show floor. This includes the hilarious photo slideshow “What’s My Subtext?” 11:00-12:15 PART 2: ANSWERING "WHAT DO YOU DO?" Presented by Andy Winig Your next big client just walked into your trade show booth. How will you answer “What do you do? In this dynamic and interactive segment, you’ll learn and practice answering the only three questions you’ll ever be asked on any trade show floor. Our natural and conversational approach will open up more opportunities to grow your business and expand your referral network. You’ll also learn advanced techniques you can use immediately to start business conversations, discover relevant connections, and inspire prospects to call you. 12:15-1:00 LUNCH 1:00-1:45 PART 3: MAXIMIZING YOUR INTERACTION Presented by Andy Saks In this segment, we'll use discussion and role-play to walk through the final three steps of your attendee interaction: - Qualifying: We'll unveil and brainstorm effective questions you can ask to create trust and gather key data - Demonstrating: We'll walk you through a word-for-word script for running an efficient, effective product demo or pitch - Extending: We'll show you how to keep your relationship going after the show by creating on-the-spot commitment to follow-up actions 1:45-2:00 WRAP-UP