Saving the Corporate Soul SEATTLE, WA (KPLU) - Can a corporation have a soul? It's a widely-held belief that big companies only exist to make money. But one expert says it's possible to go beyond the bottom line, and follow higher principles that may ultimately make businesses run better. KPLU's Kirsten Kendrick talks with David Batstone, author of the book Saving the Corporate Soul. [4:41] © Copyright 2012, KPLU