Prairie Public Broadcasting

Earth Day 2008: Green Hype SEATTLE (KPLU) - It's Earth Day, and KPLU's environment reporter Liam Moriarty is digging out from under an avalanche of press releases. Dozens of businesses across the country want him to do an Earth Day story about their product or service that's saving the planet. Liam sat down with Robert McClure - environment reporter at the Seattle P-I - to compare their favorite examples of Earth Day marketing hype. © Copyright 2012, KPLU