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Nov. shopping surge spurs higher holiday outlook
A research firm is raising its holiday spending forecast for the second time in a matter of weeks as more data shows a bigger-than-expected surge in buying in November. That early surge is likely to offset a disappointing start to December.
ShopperTrak says Wednesday it now expects holiday sales to rise 4 percent over last year, up from a previous projection of 3.2 percent made in mid-November. The original estimate was for a 2.9
percent increase.
ShopperTrak says November's revenue rose 5.8 percent compared with a year ago as stores successfully pulled in shoppers with discounts. ShopperTrak had expected 3.7 percent.
However, it seems that and a Midwest snowstorm left shoppers with a bit of a hangover. Sales for the week ended Saturday fell 0.4 percent compared with last year. © Copyright 2012, Associated Press
(2010-12-15)
NEW YORK
(Associated Press) -
A research firm is raising its holiday spending forecast for the second time in a matter of weeks as more data shows a bigger-than-expected surge in buying in November. That early surge is likely to offset a disappointing start to December.
ShopperTrak says Wednesday it now expects holiday sales to rise 4 percent over last year, up from a previous projection of 3.2 percent made in mid-November. The original estimate was for a 2.9
percent increase.
ShopperTrak says November's revenue rose 5.8 percent compared with a year ago as stores successfully pulled in shoppers with discounts. ShopperTrak had expected 3.7 percent.
However, it seems that and a Midwest snowstorm left shoppers with a bit of a hangover. Sales for the week ended Saturday fell 0.4 percent compared with last year. © Copyright 2012, Associated Press

