Last updated 8:02PM ET
May 18, 2013
Local News / First Take
Local News / First Take
Man Therapy with "Dr. Rich Mahogany"
(2012-09-13)
One of the mantherapy.org billboards around town.
(kuvo) - You've seen the billboard for "Man Therapy." It's a humorous and surprisingly effective multi-media campaign to tackle the un-funny issue of male suicide. The spokesman for the campaign is the mythical "Dr. Rich Mahogany," a deep throated, straight-shooting shrink that knows how to talk to men, and doesn't take any bull-puckey! He's not a real doctor, but Denver actor John Arp plays him in this fully interactive web-campaign.

The website http://mantherapy.org offers an 18-point head inspection, testimonials of guys who have recovered from some serious pain, links to other services and tools, and a red phone which, if clicked, connects the visitor to a real crisis center. As you move the cursor around the "office," you can access all the features. "Richard Mahogany" also hosts a YouTube channel (LINK http://www.youtube.com/user/DrMahogany) for more in-depth training videos from the over-the-top manly therapist. I won't spoil the other features, but it's worth a visit.

The New York Times calls the doctor a cross between Will Ferrell's faux anchorman Ron Burgundy and Dr. Phil. (LINK http://www.nytimes.com/2012/07/09/business/media/a-humorous-approach-to-grim-issue-of-suicide-prevention.html?_r=0)

No laughing matter. September has been declared a "suicide stand-down" for the U.S. Army. Vice Chief of Staff of the Army Gen. Lloyd J. Austin III said, "Suicide is the toughest enemy I have faced in my 37 years in the Army." (LINK http://www.csmonitor.com/USA/Military/2012/0817/Suicide-epidemic-in-Army-July-was-worst-month-Pentagon-says)

The Denver community and pro sports world have recently been impacted by the loss of men who took their own lives as well.

The blog "Minding Therapy" also covered the ManTherapy campaign. http://www.mindingtherapy.com/tag/dr-rich-mahogany/

The campaign is sponsored by the Colorado Office of Suicide Prevention and the Carson J. Spencer Foundation, which says their research shows men want ways to get help without all the fancy psycho-babble, and humor cuts through the defenses. Sally Spencer-Thomas spoke to KUVO about the campaign, which hopes to go nationwide in the months ahead.
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