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Design for the Real World
Big Boy
Cartoon characters have helped sell burgers and fries for years. But for graphic designer Steven Heller, there’s one icon that stands above the rest. He’s a pudgy little boy with a pompadour, checkered overalls and a Double-Decker burger in his hand. "Design for the Real World" is an inside look at the hidden genius of everyday things – from lipstick to sheetrock, tea bags to ballparks. A regular feature of Studio 360 with Kurt Andersen, public radio's weekly show about what's happening in the culture. Produced by Public Radio International and WNYC.

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