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June 25, 2018
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Int'l Folk Art Market to break records (Look and Listen)
(2011-07-11)
(KSFR) -

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When the final numbers are in, the 2011 edition of the Santa Fe International Folk Art Market will probably break all records. Organizers say the Friday evening preview session drew a crowd that was nearly 18 percent larger than last year. Sales were up, too, to about $500,000 for the evening.

July 21 Editor's Note: A food vendor in this report made several claims that Art Market officials say are inaccurate:
Claim: The increase this year in the number of vendors to 30 increases competition and reduces business for vendors already serving the market. Art Market: The number of food vendors is 16.
Claim: Food vendors could make more money if they were allowed to sell bottled water. Market: To cut down on disposable water bottles, the market offers water in disposable cups.
Claim: Fewer Santa Feans can afford to attend and local attendance has dropped. Market: Out of town attendees in the most recent year accounted for 40 percent of the total. The Sunday advance ticket price was $5 (children free) and some artist items sell for as little as $5 a piece.



Indigenous headdress of the 2011 International Folk Art Market


KSFR's Marion Cox spent time at the market, speaking to:

-- A Chinese textile artist whose work regularly sells for $5,000

-- A retailer of indigenous art in the Rail Yard who believes the international market drives some business but concedes that the extra competition of such annual events can pull business away from some retailers

-- Two food vendors who describe the high, $600 fee they have to pay just to get a booth at the market

-- And one of the market's 1,500 volunteers. She ran the lost-and-found booth.

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