KBIA Local
(2010-03-08)
Listen Now:
COLUMBIA, MO
(KBIA) -
"If we build it, will advertisers come?" This is the question many publishers, advertisers, and product developers are asking.
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The Digital Publishing Alliance is a branch of MU's Reynold's Journalism Institute. It's holding a two-day symposium addressing opportunities the Apple iPad and E-Reader devices offer. On Monday, panelists from a variety of news outlets discussed the convergence of new technologies and its effects on news consumption.
Chuck Rose is the Deputy Managing Editor of Design at USA Today. He spoke about how the new products have the ability to change the face of journalism. As the technology changes, Rose notes that one thing remains the same.
"It's always going to be about content, always. What I do think that we're starting to see now though is that there's more of a convergence between technology and content."
Although some of the products have not hit the market yet, advertisers have expressed interest in developing a closer relationship with these technologies. Companies are engaged in consumer testing to learn more about what consumers want. Many are looking at different age groups to see how the groups will interact with the new products. © Copyright 2012, KBIA
