This walk is one of many similar events planned across California during the month of August to celebrate World Breastfeeding Awareness Month. Besides the walk WIC Program is celebrating 40 years of existence. As part of this celebration WIC has invited local health agencies to provide free services, information, health screenings, food demos, and childrenís activities to the public. The Farmers Market will be available during the event offering their services by providing shoppers with fresh quality fruits and vegetables (many certify organic). NEW this year, the first ever Motherís Milk Drive. The Milk Bank will collect frozen breast milk and provide screening and information.