Pet Health Insurance BOISE, ID (idaho) - The staggering cost of health care and the limitations of private health insurance are front and center of a national dialogue. The cost of medical procedures, especially emergency care, continues to rise dramatically each year. That's not only true for people, it's true for pets. Medical care for cats and dogs has evolved rapidly over the last few decades. Now, veterinarians are able to treat more complex problems, such as cancer. But those new treatment options come with higher costs, forcing some pet owners into difficult life, death, and financial decisions. But as Boise State Radio's Samantha Wright reports, just like human health insurance, pet health insurance is a growing industry. © Copyright 2012, idaho